The symbol, sign or brand identified with a given field, performing its function and stands out from the chaos of other symbols, should not be accidental. The key element in the approach to the entire project is an individual assessment of the leading business values and a broader analysis. Directing the style, specifying the target group, and choosing colors justify preliminary, creative sketches. Only after this stage is it possible to further develop the vision, which will result in the intended effect.

VISUAL IDENTIFICATION plays an important role – a coherent image of the company, formal etiquette which is fundamental an irreplaceable during in the presentation.