1.  Minimalist design: A simple and clear layout, with an emphasis on negative space and clear, legible fonts, enable recipients to quickly absorb information and focus on the most important content.

2.  Visual narratives: Using images, graphics and videos in such a way that they tell the story of the brand or product, attracting the recipient’s attention and engaging him emotionally.

3.  Interactive elements: The use of animations, parallax effects, scrolling and interactive elements (e.g. hover effects, animated buttons) can make the landing page more attractive and engaging for users.

4.  Colors consistent with visual identification: Using colors consistent with the brand’s visual identification helps build a consistent image and recognition. It is also important that the colors are pleasing to the eye and contrast with the text to make the content legible.

5.  Responsiveness and mobility: The landing page should be designed in such a way that it looks and works perfectly on various devices, from computers to smartphones and tablets. Responsive design is crucial to ensuring a positive user experience.

6. Call-to-Action (CTA) consistent with the goal: Clear and decisive CTAs that lead users to the desired action (e.g. purchasing a product, signing up for a newsletter) should be placed strategically on the website and stand out from other elements.